A couple photos stitched together into one of the outside of Tui's Place
Thap Phraya Road makes a sharp left-hand turn when it reaches the beach in Jomtien, but there's also a small soi that goes to right at the 7-Eleven. If you take that down along Dongtan beach about 100 yards you'll find Tui's Place, a small (11 room) guest house and restaurant directly across from the gay section. The soi itself is primarily a paved walkway that runs parallel to the shore for about three quarters of a mile, past the Rabbit Resort and the Pattaya Park, home of the tower we saw a couple of weeks ago.
Just to be clear, I haven't stayed at Tui's Place. I've had a couple of nice meals there, though - such as the pad see ew and tangmo (watermelon) fruit shake to the left - and they were nice enough to show me a room so I could take a couple pictures and take a peek off of the balcony at the beach. There are a variety of room styles available, as you can see on their site (link at the bottom).
It struck me as a nicely kept, casual, home-like atmosphere - and that always appeals to me more often than the strictly regimented corporate feel of a larger hotel. Rooms all have 60+ channel cable and free wifi, which are both nice after a busy day.
Since I'd taken the photos I thought I'd group them together and share them here for reference, in case someone was considering staying there.
In the two photos stitched together below you can see the beach from an ocean view room on the first floor (second floor to those of us in the US), showing the public rest room at the left and some folks getting massages on blankets.
Dongtan Beach, as seen from an ocean view room on the "first" floor
The restaurant, reception area and room I was allowed to look at all seemed quite clean and tidy, and the rates (Bt 1,900 per day for the room pictured here) didn't seem out of line, considering the location.
I may well try Tui's one of these trips, based on what I saw that day there. I appreciated being shown around a little after my lunch one day and wish them luck, although they seemed to be doing a brisk business already.